By Hal Clifford
During this impassioned expos?, lifelong skier Hal Clifford unearths how publicly traded enterprises received keep an eye on of America's most well-liked wintry weather game in the course of the Nineteen Nineties, and the way they're gutting ski cities, the ordinary surroundings, and snowboarding itself in a mostly futile look for temporary profits.Chronicling the collision among Wall Street's call for for unceasing profit progress and the delicate usual and social environments of small mountain groups, Clifford indicates how the fashionable ski promotes its product as environmentally friendly--even invoking the phrases and logos of such environmental icons as Ansel Adams and John Muir--while while developing urban-style difficulties for mountain villages. He additionally uncovers the ways that lodges are rigorously engineered to split viewers from their cash, very similar to subject matter parks.Clifford indicates a substitute for this bleak photograph within the return-to-the-roots circulation that's now commencing to locate its voice in American ski cities from giant Lakes, California, to Stowe, Vermont. He relates the tales of inventive enterprise people who find themselves moving keep an eye on of the ski company again to the groups that host it.Hard-hitting and thoroughly researched, Downhill Slide is necessary examining for an individual who lives in, visits, or cares approximately what's occurring to America's alpine groups.
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Extra resources for Downhill slide: why the corporate ski industry is bad for skiing, ski towns, and the environment
S. 7 This stagnation occurred during two decades of almost uninterrupted peace that included the longest economic expansion in American history. The business of selling lift tickets, in other words, is a miser able one. The same two key factors that were responsible for skiing’s growth are now contributing to its stall: the Baby Boom and economic progress. Skiing came of age with Baby Boomers, the seventy-eight million Americans born between 1945 and 1964. It’s no accident that the last major ski resorts to open in North America—Blackcomb, British Columbia; Deer Valley, Utah; and Beaver Creek, Colorado—all did so in December 1980, when the oldest Boomers were thirty-ﬁve.
Houssian also made plans to build a ski village at Squaw Valley and partnered with Vail Resorts to build a forty-ﬁvehundred-unit residential development at the base of Keystone, Colorado. In April 1997, Intrawest began trading on the New York and Vancouver stock exchanges. 4 In 2001 In trawest teamed up with the Aspen Skiing Company to build a village at the base of Snowmass ski area. Houssian branched into warm-weather destinations with the purchase of golf resorts in Florida and Arizona, and he launched a residential project in Las Vegas.
Harriman’s creation would be an end in itself, an at traction that drew visitors from afar and kept them fed, housed, and amused for days or weeks on end. He believed he could expand skiing’s appeal beyond its existing markets of die-hard aﬁcionados and wealthy dilettantes. 14 Harriman employed an Austrian who knew his way around Eu ropean ski resorts, Count Felix Scha gotsch, to ﬁnd the per fect mountain. Scha gotsch scoured the American West in 1935, reaching the Wood River Valley, near Ketchum, Idaho, at the end of an arduous winter.