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By Greg Richards

The intake of tradition is likely one of the most crucial points of tourism job. Cultural tourism contains experiencing neighborhood tradition, traditions and way of life, participation in arts-related actions, and visits to museums, monuments and history websites. This publication studies quite a lot of qualitative and quantitative examine tools utilized to the sector of cultural tourism, together with surveys, secret vacationer visits, customer monitoring, grand travel narratives, college, researcher-created video, photo-based interviews, ethnographic and actor-network techniques. It presents a realistic consultant on easy methods to behavior study in addition to a dialogue and evaluate of the tools.

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The consumption of tourist attractions for MacCannell is therefore a form of pilgrimage, where certain ‘must see’ sites are marked out from other potential destinations through the use of markers that set them apart as special places to visit. In his reformulation of MacCannell’s concepts into ‘attraction systems’, Leiper (1990) defined an attraction as ‘an empirical relationship between a tourist, a sight, and a marker – a piece of information about a sight’ (p. 370). Rather than attractions pulling tourists towards them as a form of pilgrimage, Leiper’s system-based model suggests that tourists can make the decision to visit an attraction at any point in their journey.

We also wanted to compare the role of different types of attractions in cultural tourism as well as say something about the scale of cultural tourism in Europe. These considerations implied that a comparative research instrument would need to be developed which could be deployed in different countries at different sites and deal with tourists speaking different languages. The solution was therefore to design a standard questionnaire, through which the same questions could be posed in 17 different locations.

In the case of the ATLAS research, however, a deliberate decision was made to keep open questions to a minimum. Because tourists speak different languages, it would have been very difficult to translate the answers in order to compare the responses to the open questions. However, such comparisons may now be a little easier to make using web-based translation tools, and some other suggestions for dealing with open question responses are made in Chapter 8. Use of scales Scales can be a very useful tool for operationalizing concepts such as quality of service or experience, or for measuring attitudes to statements about the phenomenon being investigated.

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