Download Cracking the Code: How to Win Hearts, Change Minds, and by Thom Hartmann PDF

By Thom Hartmann

Millions of operating americans speak, act, and vote as though their fiscal pursuits fit these of the megawealthy, international organizations, and the politicians who do their bidding. How did this ensue? in line with Air the US radio host Thom Hartmann, the apologists of the fitting became masters of the sophisticated and mostly unconscious facets of political verbal exchange. it is not an escalation in Iraq, it is a surge; it is not the inheritance tax, it is the loss of life tax; it isn't drilling for oil, it is exploring for power. Conservatives did not intuit the trail to persuasive messaging; they discovered those options. there's no this is because progressives cannot study them too. In Cracking the Code, Hartmann indicates you ways. Drawing on his heritage as a psychotherapist and advertisements government in addition to a countrywide radio host, he breaks down the constitution for potent communique, sharing routines and examples for functional software.

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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

Hundreds of thousands of operating american citizens speak, act, and vote as though their fiscal pursuits fit these of the megawealthy, international companies, and the politicians who do their bidding. How did this ensue? in accordance with Air the US radio host Thom Hartmann, the apologists of the appropriate became masters of the sophisticated and mostly unconscious elements of political conversation.

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Additional info for Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

Example text

Franklin D. Roosevelt used the communication code to push through the New Deal. Lincoln used the code to motivate soldiers to win the Civil War and end slavery. Yet when Lincoln and FDR used the communication code to push through an idea, their story stuck because it was fundamentally honest. Bush’s story wasn’t honest, and ultimately it didn’t stick. The difference between Bush and Lincoln, and between Bush and FDR, is simple and has nothing to do with conservative/liberal: Bush lied. There was no smoking gun.

This is why during the Great Liberal Era from 1935 until 1981 a huge middle class arose, millions moved from the working poor into the middle class, and infrastructure from schools to roads to dams to the ability to put a man on the moon was built. Conservatives believe that the fundamental strength of a society comes from and is reflected by the power of its wealthiest individuals and its most powerful institutions. They believe that government power should be weak and limited to restraining people: police, prisons, and armies.

That’s an example of an ecology check. The word ecology means a system in balance. When you are communicating about a particular topic, ask yourself these questions: ࡯ Does it serve you and others well? ࡯ Will it help serve community, democracy, and all life on Earth? ࡯ Is it sustainable over time in a healthy balance? Because conservatives believe that the natural human role is to dominate all of nature and, ultimately, each other (to prevent nature’s evil and our evil from emerging), they sometimes will justify using whatever means necessary to bring the undisciplined public into line.

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