By Paige Leavitt, John Prescott, Darcy Lemons, Farida Hasanali
In response to APQC's seven years of benchmarking learn on aggressive intelligence, this easy guidebook additionally information top practices in coordinating actionable intelligence.
Read Online or Download Competitive intelligence: a guide for your journey to best-practice processes PDF
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Extra info for Competitive intelligence: a guide for your journey to best-practice processes
Recommendations-dissemination—This transition is characterized by the reduced role of intelligence clients. 3. Feedback-implementation—This transition is characterized by the reduced role of intelligence producers. During these transition points, ensure that intelligence clients have buy-in and are comfortable with the next set of steps in the intelligence cycle. Competitive intelligence providers who become skilled at managing handoffs across transition points in the intelligence cycle will build trust, social capital, and other positive outcomes.
DEVELOPING STRONG RELATIONSHIPS WITH CLIENTS This section explores the attributes and processes by which you can establish, nurture, and maintain strong relationships with clients. The development of strong relationships with intelligence clients is a complex set of relationships among four factors. 1. Competitive intelligence client characteristics—Not all potential clients of competitive intelligence understand and/or value it. Some others are concerned that they put themselves in a vulnerable position if they rely on competitive intelligence providers for a significant part of their intelligence.
Managers in strategy development need intelligence related to the speed and direction of substitute technologies to allocate scarce resources among the competing technologies. In this model, the interface is between early warning and strategy development. Science and technology intelligence capabilities are developed to provide early warning and protect the organization. In other words, you protect existing profit streams while ensuring that the organization is not left behind if emerging technologies are accepted in the marketplace.